Business Opportunities

Geschäftsmöglichkeit

“Sustainability as a leverage for cost reduction or profit maximization? It does not work at all, it costs only money, it does not functioning!” Such or similar comments are still heard when talking to company representatives.

But this is NOT true! Sustainable management offers great opportunities to defend, even to increase competitiveness.

Strategy

Additive to pure profit-making, it requires the innovation of products designed for a cycle, the responsible handling of resources, the consideration of ecological consequences and the reduction of CO2 emissions. In our example, the use of Biofibre instead of plastic!

Innovation

Redefine the sustainable (economic, ecological and social) effects of a product from the beginning!

  • Sustainable product innovations can lead to revenue growth. Thus, e.g. a large FMCG group in Sweden achieved a sales growth of almost 100% for instant coffee by introducing the „Fairtrade Seal“ and self-commitment to sustainable procurement for parts of its range.
  • In addition to the price, customers have already long included other factors such as the ecological and social value of the product in their purchasing decision. This means that higher sales prices can be achieved with sustainably produced products.

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